Equip — Landing page
Programs
Figma
After Effects
Illustrator
Figma
After Effects
Illustrator
Equip is a concept for an elevated formalwear clothing brand, sitting between clean tailoring and modern streetwear. Operating within the fashion retail space, the brand is aimed at Gen Z to Millennial audiences who want to dress well without feeling overdressed. The main challenge was to create a visual identity that speaks to both generations — keeping things sharp and refined, while still feeling current, expressive and easy to engage with.
Social Media
As part of the concept, I designed Instagram feed mockups, a reel and story content to show how Equip would live on social media. The content was kept clean, minimal and fashion-led, with static posts focusing on models wearing the product.
Logo Design
The Equip logo was designed to convey a sense of strength, minimalism, and functionality, reflecting the brand’s approach to creating elevated everyday formalwear. The wordmark is paired with a cropped “E” mark, allowing the identity to flex across digital and social touchpoints while remaining instantly recognisable. The logo animation takes a subtle play on the name “Equip”, using restrained movement to suggest assembling and framing.
