Positive Pathways — Rebrand
Brand Identity
Programs
Figma
Photoshop
Illustrator
InDesign
Canva
Positive Pathways is a New Zealand-based organisation that supports neurodivergent children, young people, and their families through compassionate, strengths-based approaches.

With a focus on emotional regulation, safety, and meaningful connection, the organisation delivers tailored programmes including one-on-one mentoring, parent coaching, and practical resources designed to empower both individuals and caregivers. 
Keywords

✖  Inacessible 
✖  Professionalism needed
✖  Outdated
The rebrand for Positive Pathways was driven by a desire to better reflect the organisation’s core values and the heart behind its work. The new visual identity was designed to feel more aligned with who they are today—professional yet friendly, warm, supportive, and approachable.

A key focus of the redesign was improving accessibility and clarity, ensuring that information is easy to understand and engage with. This refreshed look allows Positive Pathways to communicate with greater confidence and consistency.
Website & Social Media
Website can be viewed here: positivepathways.nz
Alongside the rebrand was the creation of Positive Pathways’ new website. With a strong focus on user needs, the site was designed for neurodivergent individuals, as well as parents and caregivers, so they can easily learn or find the information they need. Social media is used to promote events and share updates, with a consistent visual style maintained across Facebook and Instagram.
Brand guide below.
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